The Search Engine Optimization landscape has experienced great upheaval and changes over the years. From the days of spamming your site with keywords, to the various Google Updates and manual actions that followed, it is safe to say that the business of getting search engines, represented by Google, to notice and promote your website has gotten more technical as the years have gone by.

Various techniques have been used over the years; from simply putting up content, to then publishing content every single day to prove that you are a serious player in the field. …


Whenever you come across conversations or seminars where SEOs come out of the woodworks, you will always hear the center of the conversation around what Google is doing, or what they will be doing. This is because, well, Google is the giant when it comes to search engines, but it is not the only one.

If you are looking to handle some SEO for yourself, or are familiar with Microsoft products, then Bing is no stranger to you. As much as people defer to Google, Bing is still a wonderful search engine to optimize for.

Are there differences in how…


When you are just starting out, whether as a marketer or a developer, no one really tells you about the various metrics that you will encounter when it comes to search engine optimization. The very subject of search engine optimization is new to you, and you are finding out there is a lot more to it than what the world lets on.

Don’t be alarmed, all you need to get through this is a can-do attitude, and a little bit of learning. You may have come across the term Domain Authority, but didn’t think much of it. …


Here is a question that will quickly bring up some legendary levels of befuddlement if you dare consult Google or other SEO in the numerous Facebook groups. Some are already singing Long Live The King while others are saying buckle up, the ride is getting more complex.

This here is a classic case of the pioneers who feel that something has strayed far away from its roots than it no longer feels and sounds the same, versus the people who actually anticipate the changes and welcome them.

Has SEO changed greatly over the years? Well, definitely. What works today may…


Running a website isn’t just a matter of putting up content and waiting for Google to do its thing. It’s a matter of conducting thorough research before coming up with absolutely excellent content for users to fall in love with, and then for search engines to promote.

While that is happening, you also have to think about how you can target multiple keywords in one post, or whether the post actually matches the types of keywords that you have gone after. …


The thing about making a dent on the SERPs is you have to have that spectacular bit of content that users will love, and Google would love to promote on the SERPs. This means coming up with a quality article that will pay dividends for years to come. And that’s where the problem comes in.

Coming up with spectacular content is hard! Sitting down to write a great piece of content can take hours. On top of that, you need to be in the right mental space to even sit down to start creating. …


The motif of the Wild, Wild West seems to take place everywhere there is new ground being broken. As people begin to move into the new lands, there are very few rules that define what should be done and how. Naturally, everyone will want to gain the largest share of whatever is being fought for, even if it means using nefarious means, though not described as such when they are happening.

That is the story of SEO from the moment people discovered they could get their websites to rank on search engine results pages. …

Elizabeth Winfrey

My goal is to help businesses to reach digital awareness and create a solid presence on the web.

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