Are You Taking Advantage of This Great Technique for Your Website?
The Search Engine Optimization landscape has experienced great upheaval and changes over the years. From the days of spamming your site with keywords, to the various Google Updates and manual actions that followed, it is safe to say that the business of getting search engines, represented by Google, to notice and promote your website has gotten more technical as the years have gone by.
Various techniques have been used over the years; from simply putting up content, to then publishing content every single day to prove that you are a serious player in the field. Today, that doesn’t work that well.
There are too many websites vying for the attention of searchers. This is why you need to start using the Topic Cluster technique right now!
Each of these websites is probably doing better than you in the SERPs despite having poor content in comparison to yours. However, I’m here to see that never happens. I’ll craft quality topic clusters with one large pillar post and smaller posts all sharing link juice! You are going to love the results!
In essence, I will be helping you prove to Google that you are worthy of a high mark with their Expertise, Authoritativeness and Trustworthiness algorithm.
Quality and Page Experience
At the moment, there are probably hundreds of search results possible for the kind of terms you want to rank. It is safe to say that results are always guaranteed. What is not guaranteed, however, is the quality of those results. A post with poor quality will experience attract an outrageous bounce rate, and that’s not something you want for your website.
What you want to do is get the visitor to stick around for some time. This means providing the visitors with content that not only meets their needs but also informs them and provides them with options should they choose to pursue further action to their search intent.
What you want to do, is come up with great content that the searcher will enjoy. This content will then link to further information on the very same website. These secondary pages will be the hook to get the visitor to perform an action; whether it is signing up for your newsletter, joining your podcast, or purchasing an item.
The entire purpose of this content is to act as your sales funnel, from the awareness phase right down to the purchase phase and getting them to come back again. This calls for the use of a particularly different technique to what you may be employing at the moment.
Enter Topic Clustering
Have you ever wondered the reason why most people will opt to do their shopping at the largest retail chain next to them? Well, apart from the association with the prestige the brand has created for itself, it’s the convenience of shopping in that retail store. Anything from groceries, toiletries to electronics can be found at one place.
Your blog should employ a similar tactic; become a one-stop solution that fulfills the searcher’s intent from curiosity, to providing all the information they need, to curating that information in sections that they find easy to make sense of.
This is what is known as topic clustering.
Let’s take the example of a laptop. Not many people will understand what goes into making a laptop, other than what is visually available to them. Many users are not too sure about what the CPU, GPU, and RAM do, what advantages do SSDs have over traditional spinning hard drives, and such.
As a blog or affiliate marketing website, you want to educate your visitors on all these things. This means coming up with a piece of content that covers thousands of words but then explains everything in excruciating detail. This is what is referred to as a pillar post.
From the information you provide, the user is now able to understand what it takes to purchase a laptop that is capable of fulfilling their needs. But the pillar post is not where you stop. You go further to provide segmented information.
For instance, if your user wants a cheap laptop, you will already have a supporting article detailing the laptops in between certain price ranges. You link these articles to the pillar post. If the laptop they want has certain features, you create supporting blog posts that detail those different features. A good example would be gaming laptops or Chromebooks. All these will link back to the pillar post.
In this way, you have various supporting articles that cover different aspects of the topic, linking back to one large pillar post that has in-depth information on that topic.
Here is where I come in
Coming up with content ideas and developing them can be taxing to any blog or affiliate website owner. That’s why I’m are here. I love seeing people succeed. Scratch that, I love making webmasters succeed.
I make content come alive with every word that I put into it. I’ll use the content to engage, to educate, and to spur curiosity and discussion. All I need from you is the keywords that you want to rank for and a little bit of patience, and I will come up with a topic cluster for you. If you already know the topics you want to cover, that’s even better!
The topic cluster is the way forward for websites that want to offer more than just a few lines of answers to the people who will come across it. The clusters are the key to developing authority in your niche and putting your website up as the one to beat for all the competitors who may know what they are doing.
The great thing is, you will have a professional content writer working in the shadows to get you the kind of readership and authority that every blog or affiliate site owner would want for their site. Imagine being the go-to website for people’s needs…
The best part is, I won’t just be groping in the dark for keywords that match the kind of topic clusters you want to put up. I will be using the hottest tool in the market to ensure you rank for those keywords. Surfer SEO has been a part of the ingredients I use to take the SERPs by storm.
Would you like to have such a crucial service for your blog or affiliate site? Of course you do
Simply hit me up and we will chart a way forward.